There are a few companies out there, and one in particular, that run so many sales that it's a no brainer to wait a day or two and not pay full price, ever. It gives me the feeling that their sale prices are their regular prices and their non-sale prices are so over inflated just so they can have a sale. When someone does pay full price, the company probably snickers and says "Sucker!"
Our prices at the studio were designed and calculated to stay in business. The amount of overhead it takes to run a photography studio is astronomical, so I'm not a big fan of running too many sales. That being said however, I do feel it's necessary to create a spark sometimes when things are going along at the status quo or during the slower time of year when we need to generate some cash flow.
A few weeks ago we ran a One Day Sale for senior portraits which dramatically reduced our session fees for one day. The objective was to get people to book their sessions for any time throughout the summer, but by booking on that day they saved a lot. It may have been poor timing on my part since it was still earlier in the school quarter but the results were less than spectacular. I'm going to give it another shot now that the school year is winding down and the Class of 2013 is starting to get excited about their senior year. This time however, the sale will be for three days to let it soak in. The discounts are not as drastic as the last sale, but they're still pretty darn good. If you didn't take advantage the first time around, here's your second chance.
The sale begins tomorrow and runs through Thursday. If you book your session for June, you get 60% off the session fee. If you book in July it's 50%, August is 40% and September is 30%. The session must be paid for when you book it to be eligible for these prices.
As a bonus to our friends and fans on Facebook, if you repost our sale on your page and tag us in it during the sale, you'll get a free set of 8 wallets when you place your senior portrait order. Word of mouth is our best form of advertising and we like to reward those who help us with it. You can find us on Facebook at http://www.facebook.com/pages/Chesler-Photography-Seniors/82775183328.
If you have any questions about our session options or to book your appointment, call the studio at 585-393-9242 beginning at 10:00 a.m. Tuesday, June 5.
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